Equestrian sport is virtually unique in that men and women compete against each other on truly equal terms. It is also a family sport and holds a strong social element – subsequently most shows become hosts to entire families and cater for them accordingly. Any sport involving animals requires dedication and immense enthusiasm from all quarters – the competitors and the army of show volunteers who seek to offer fun and entertainment for all.
The demographics for equestrian sport are desirable for most prestigious businesses and brands. It reaches not only riders and fans, but also the families and relatives of those involved in equestrian sport. The majority of professional riders are between the age group 26-55 – with the sporting enthusiasts ranging from 6 years old to 60. Age has no barrier in equestrianism. Riding for the Disabled is actively encouraged at Arena UK.
In 2005, FEI figures quote 1,217 hours of equestrian sport were broadcast by 31 international broadcasters to a potential 300 million viewers in 160 countries.
Corporate Sponsorship
Corporate sponsorship is available structured around events at Arena UK with budgets that are tailored to meet company requirements. Many commercial companies have already identified equestrian sport as a sound means for sales and marketing. The British people’s love and empathy with horses is legendary and as such horses provide an emotive lure when seen in public either at shows or on the television. A commercial partnership with Arena UK can offer not only this exposure but high profile branding not only within the Championship Arena and 500 acre site but through all of electronic media that Arena UK employ.
Sponsorship Benefits could include the following:-
- Title sponsorship of Championship or Event
- Sponsored class to be featured on SKY Sports
- Sponsor interview to be featured on SKY Sports
- Horse and Country TV Coverage
- Company Logo displayed in and out of commercial breaks
- Company Commentary notes
- Two advertising sites in the Grand Arena and the All Weather Arena
- Two advertising sites at the entrance of the show
- Frequent announcements over public address throughout the show
- Branding in front of the Sponsor Viewing Lounge.
- Ability to present Corporate-branded rosettes/sashes and Rug to the winner
- Introductions to International Riders in the Sponsors Viewing Area
- Complimentary Trade Stand at the sponsored show if required
- VIP Hospitality for 12 guests
- VIP car parking
- Branded show jump in the Grand Arena guaranteed to be present in the Jump Off
- Company logo and link to Arena UK website
- Full Press Office facilities including Branded Press Releases to local/regional and national equestrian press
- Reserved Grandstand seating in the Championship arena for up to 50
Exposure at some of the Arena UK Major Championship Shows includes:
- Arena UK Major Grand Prix Festival
- BSJA Regional Championship
- Monty Roberts Tour
- Minature Horse Show
- BSJA Amateur and Veteran Championships
- BSPS National Championships
Arena UK is host to over 200 show days a year and offers branding opportunities at all events.